TUV Rheinland UK - Lead Generation Campaign
Services provided: Strategy, Creative Campaign, Paid Media
What We Did.
SHC devised a LinkedIn-first strategy, combining paid lead generation ads with a consistent 2 -3 organic posts across the company LinkedIn page.
The team created LinkedIn-friendly ad copy designed to encourage webinar registration and tested four different creative variations, split-testing to identify and scale the top performer.
Budgets were strategically split across countries based on audience size and projected CPL, ensuring efficient investment.
Performance was monitored closely, with real-time reporting and weekly calls providing optimisation recommendations to maximise lead volume and quality
Results.
The campaign delivered:
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1.03 million impressions
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6,449 clicks
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268 leads
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4.15% conversion rate
Through consistent testing and optimisation, SHC helped TÜV Rheinland UK successfully drive global awareness of the webinar and generate a strong pipeline of qualified attendees