TUV Rheinland UK - Lead Generation Campaign
Services provided: Strategy, Creative Campaign, Paid Media
The Brief.
TÜV Rheinland UK partnered with SHC to deliver a global campaign aimed at driving sign-ups for its Sustainability Webinar. SHC was tasked with managing both paid and organic activity, with LinkedIn chosen as the primary platform to reach the target audience effectively.
What We Did.
SHC devised a LinkedIn-first strategy, combining paid lead generation ads with a consistent 2 -3 organic posts across the company LinkedIn page.
The team created LinkedIn-friendly ad copy designed to encourage webinar registration and tested four different creative variations, split-testing to identify and scale the top performer.
Budgets were strategically split across countries based on audience size and projected CPL, ensuring efficient investment.
Performance was monitored closely, with real-time reporting and weekly calls providing optimisation recommendations to maximise lead volume and quality
Results.
The campaign delivered:
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1.03 million impressions
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6,449 clicks
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268 leads
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4.15% conversion rate
Through consistent testing and optimisation, SHC helped TÜV Rheinland UK successfully drive global awareness of the webinar and generate a strong pipeline of qualified attendees