We thrive when we work with clients that share our values. We work with challenger brands that are looking to progress, innovate, push the boundaries and take things to the next level.
Home Envy Guaranteed
Deliver a brand campaign which positioned Olivias.com alongside established retailers such as Dunelm and Wayfair. Devise a creative campaign where Olivias.com appeared to be everywhere and that was fully trackable.
WHAT WE DID.
We identified the core Olvias.com audience as female aged 25 - 45 who are heavily active on Instagram and Pinterest. When delving deeper into their media habits, we noticed existing customers thrived from gaining gratification from sharing their Olivias.com purchasers with their social following; this led us to create the 'Home Envy Guaranteed' creative hook.
From a media planning perspective, we defined a paid media approach across YouTube, Facebook, Instagram, TikTok and Pinterest. We ran brand uplift studies across Facebook and YouTube to track the brand recall and uplift to understand the true effect of the brand campaign.
Overall brand uplift for Olivias.com during the campaign period increased by 815% and consideration for buying directly from Olivias.com increased by 3x.
Icelandic Elemental Living
As an iconic Danish design brand, VOLA needed to establish a high presence on Pinterest where architects, interior designs and specifiers are active. VOLA briefed us on creating a hardworking business-as-usual strategy, with overlaid spikes of innovative campaigns.
WHAT WE DID.
We started by realigning the business-as-usual Pinterest activity to have an SEO approach of matching Boards, Pin titles and descriptions to users' search behaviours.
Once this was nailed, we then layered campaign activity, starting with a design and heritage-focused campaign, centred on Iceland.
The campaign ran across organic and paid activity using static and video creative formats to help build awareness of VOLA across key markets and drive quality traffic through the newly launched 'On Design' section of the website.
The organic restructuring of the VOLA account led to a 57% increase in organic impressions and 76% increase in engaged users.
The Iceland campaign not only exceeded all targets but it smashed Pinterest industry benchmarks by delivering a 140% more efficient CPM, 94% higher CTR and 80% lower CPCs.
The Water's Waiting
Buxton Crescent launched in September however due to the pandemic, had to close its doors again shortly after in November 2020. We therefore needed to devise a creative campaign to launch Buxton Crescent for the second time and drive bookings and revenue for the key summer period in 2021.
WHAT WE DID.
Buxton Crescent sits at the heart of a natutal spa town and the building itself has been a spa since the Roman times. Playing homage to Buxton Crescent’s history we played on the notion that the world might have paused, but nature never stops and created ‘The Water's Waiting’ campaign.
We amplified the creative concept through a well-crafted media plan which combined increasing overall awareness with direct response conversion activity.
To launch the campaign we upweighted the media budget to the awareness phase and as the campaign progressed increased the weightage of budget behind the consideration and conversions phases to drive bookings and revenue.
The campaign exceeded targets and delivered a blended 4.5 ROAS and ensured Buxton Crescent was fully booked during the 2021 summer period.