Roof Maker - Integrated Campaign
Services provided: Strategy, Creative Campaign, Paid Media, Content Creation, Organic Social
Brief.
Roof Maker, a leading provider of bespoke roof lights and glazing solutions, wanted to enhance its Pinterest presence to drive greater brand visibility, engagement, and website traffic. Recognising untapped potential in their current Pinterest strategy, we undertook an in-depth audit and provided Roof Maker actionable recommendations to maximise search visibility and traffic through to the website
What We Did.
Conducted a comprehensive audit of Roof Maker’s Pinterest activity, focusing on the following key areas:
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Content Curation and Order: Evaluated existing boards, pins, and visual consistency.
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Performance Metrics: Looked at historical data on reach, engagements, and outbound clicks.
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SEO: Reviewed pin descriptions, titles, and keywords to ensure they were optimised towards a user’s search behaviour
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Audience Insights: Looked at targeting strategies to align with ideal customer profiles and trends.
Once we had the audit findings we went about enhancing RoofMakers Pinterest performance by:
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Reorganising the board structure in line with target audiences search trends and user behaviour
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Introduced new visually compelling pins with consistent branding, look and feel
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Optimised pin descriptions with relevant keywords to improve discoverability
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Established regular performance reviews to track growth
Results.
The results exceeded all expectations driving huge spikes in reach and outbound traffic to the Roof Maker website.
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Reach: Before Launch: 3,500 people reached (week prior) After Launch: 28,500 people reached (week of launch) A substantial 714% increase in reach, significantly boosting brand visibility.
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Engagement: Achieved a 16% increase in engagements compared to the previous quarter.
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Outbound Clicks: Recorded 5,300 outbound clicks, marking a 429% increase compared to the last quarter.