What We Did.

We got creative and created a native style video which captured the in-store activity across Selfridges. The content focused on the amazing ‘Playtime’ Barbie dedicated areas in-store with the view to drive customers into the store to engage with the interactive elements. 

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Alongside the in-store activation, we also highlighted the key Barbie products on sale and obviously the iconic Birmingham Bull being turned pink for the collab!

Results.

We delivered over 900k organic social views and contributed to a 6% increase in footfall to the Barbie Playtime activation over the film’s opening weekend.