Suburban Inns - Social Relaunch
Services provided: Strategy, Creative Campaign, Paid Media, Organic Social, Creators Partnerships
Brief.
Suburban Inns is a hospitality group operating pubs, bars, and restaurants across suburban communities. They wanted a stronger brand presence, more consistent customer engagement, and increased footfall across their sites.
What We Did.
By combining brand strategy, expert content creation, and performance-driven media planning, we’ve helped Suburban Inns grow their presence and bring more customers through their doors.
Our activity included an integrated strategy covering brand identity, content creation, media planning, and CRM to make Suburban Inns top of mind for local audiences:
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Brand Development
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Established clear, differentiated brand identities for each venue while maintaining consistency under the Suburban Inns umbrella
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Delivered practical brand guidelines covering tone of voice, visual identity, and content principles to align all marketing activity.
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Content Creation & Delivery
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Monthly photography and video shoots produced a steady stream of high-quality, on-brand assets.
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Content was adapted and deployed across social channels, email, paid ads, and websites to maximise visibility and engagement.
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Messaging was designed to balance “business as usual” content with seasonal campaigns, offers, and cultural moments.
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Social Media & CRM
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Bespoke two-week content calendars for each site across Instagram, Facebook, and TikTok, ensuring consistent storytelling and timely promotion of events, menus, and offers.
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Customer emails sent 2–3 times per month, mixing newsletter-style round-ups with single-focus campaigns around key occasions, driving both bookings and repeat visits.
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Media Planning & Buying
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Always-on paid activity across Meta platforms, complemented by tactical seasonal campaigns (e.g. Christmas).
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Strategic boosting of high-performing organic posts extended reach and ensured efficient use of budget.
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All campaigns monitored and optimised in real time to maximise return on ad spend.
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Influencer Marketing & SEO
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Regular partnerships with 1–2 local influencers per month, selected for relevance, reach, and engagement quality.
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Activity generated authentic content, extended reach to new audiences, and spotlighted key offers.
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Continuous optimisation of Google profiles through blog uploads, event updates, and menu refreshes improved local search visibility and supported online-to-offline conversions.
Results.
Our partnership has delivered:
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Cohesive brand identities across the portfolio.
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Consistent, high-quality content flow.
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Increased engagement and loyalty via social and CRM.
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Improved visibility and measurable uplift in footfall through targeted media campaigns.