A look at the best brand reactions to the Lionesses game-changing victory👀

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It's home 🏴󠁧󠁢󠁥󠁮󠁧󠁿 If you didn't already know(!), Sunday night saw England's women's football team make history with their 2-1 Euros victory over Germany, making them European champions! This week, brands were quick to show their appreciation of the Lionesses’ achievement in creative ways. Here's a round up of the best reactions to England’s game-changing win we've seen👇

Specsavers Specsavers had its sights set on the prize with this brilliant creative that mimics the style of eyecharts found in branches of the opticians.

EE Sunday's match was the most-watched women's football match ever on UK television! EE reacted by calling back to its existing TV-led campaign against sexist abuse aimed at women footballers with a full-page ad drawing attention to the 11 million viewers who disproved a tweet claiming “No one wants to watch women’s football”. Great work EE! Sainsbury's Sainsbury's got behind the Lionesses ahead of their win on Sunday with this clever billboard ad (...have you got it yet?). Such a simple but effective creative!

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