• Kelly

A round-up of all the much-talked Christmas Adverts 2022 🎄


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It’s that time of year again! From John Lewis’s tear-jerker ad to JD Sports’ inspirational star-studded campaign, the first flurry of Christmas ads are finally here to grace our screens. To get you into the festive spirit, we’ve compiled some of the best ones so far! 



1️⃣ John Lewis

It’s the one we’ve been waiting for! The new John Lewis ad for 2022, titled The Beginner", hits home really hard and has received incredible reactions so far. By telling a heartfelt story of one man’s determination to connect with a child, the key message of John Lewis’s advert was to emphasise just how powerful kindness can be in impacting someone’s life.


"We are fortunate to have a truly unique platform in our Christmas ad, which sparks a national conversation… For our biggest moment of the year, we decided to focus on one kind of family that is often overlooked," said Claire Pointon, the Director of Customer at John Lewis. ‘The Beginners’ demonstrates a consistent commitment to John Lewis's goal of making a genuine difference in communities and was partnered with charities such as Action for Children and Who Cares? Scotland, as well as specialist advisors throughout the production process.

🎥 You can watch the full advert here


2️⃣ Lidl

The hero of Lidl’s 2022 Christmas campaign is a stuffed toy in a branded jumper, cleverly named “Lidl Bear”: a cute teddy bear dressed in an accidentally shrunk-down Lidl knitted jumper. After being spotted in the Lidl aisles, Lidl Bear finds himself propelled into the limelight and away from his family.


After experiencing the highs and lows of festive fame, he has realised what really matters and returned home in time to celebrate Christmas with his young owner, who’s been missing him and who puts out a call for him on television to come home.


Sadly, the Lidl Bear won’t be available to buy for those hoping to own him - he's one of a kind - but you will be able to donate toys to Lidl, which will go to those in need over this festive period.

🎥 You can watch the full advert here


3️⃣ Aldi

It wouldn’t be the festive season without Kevin the Carrot from Aldi Christmas advert!


This year’s advert is inspired by the iconic Christmas movie “Home Alone”, where Kevin the Carrot has to fend for himself after missing his flight to Paris with his family.

The advert sees Kevin devise a series of incident-packed exchanges between himself and the unexpected 'intruder' – culminating in a finale where all is revealed (It’s Santa, ofcourse!). The advert has left us feeling in a super festive mood ready to fill our home with Christmas decor ideas, especially as the Christmas countdown begins.

🎥 You can watch the full advert here


4️⃣ Asda

Starring Will Ferrel from the much-loved festive film ‘Elf’ as Buddy, Asda’s Christmas advert will definitely make you smile!


Cleverly merging footage from the classic, heartwarming movie from 2003 with newly filmed scenes, we’ll be following Buddy as he applies for a temporary role at the supermarket and does a trial shift in store within the advert. Despite tangling with trees, dodging trolleys and renaming the self-checkout 'elf-checkout' for the occasion, Buddy impresses the manager and gets the job.


🎥 You can watch the full advert here


Some of our other fave Christmas Ads that are worth a watch to get you in the festive mood are below:


👑 JD Sports | King of the Game: https://www.youtube.com/watch?v=XQ9FcriyC-U

🏰 Disney | “The Gift” Short Film: https://www.youtube.com/watch?v=tl57Gy5X_Kg

️🛒Sainsbury | Once Upon a Pud: https://www.youtube.com/watch?v=RsbUYmK-Ohg

And we’re sure many more to follow, as brands continue to compete for the limelight and to be crowned number one Christmas ad this year!



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