Google announces new features to help marketers improve the results of their Performance Max 📈
Recently, Google has introduced new features to help advertisers optimise digital marketing campaigns with Performance Max, including updates on campaign-level brand exclusions, page feeds, and easier video creation. Additionally, new reporting and insights enable you to see conversions, conversion value, cost, and other metrics at the asset group level.
With the brand exclusions feature, you are now able to exclude specific brand names from your campaigns, giving your brand more control over your ad placements and helping to create more targeted campaigns. This update can be beneficial in avoiding showing ads alongside competitors or other brands you do not want to be associated with, improving the relevance of the ad and potentially increasing its click-through rate (CTR).
Another new feature is the page feeds tool, which allows you to specify the web pages you want your ads to be shown on. As a result, ad relevance can be improved and shown to users who are more likely to be interested in the products or services being advertised. By using page feeds, you can target the ads to specific audiences more effectively and manage your campaign more efficiently.
Google has also made it easier for advertisers to create video ads by rolling out a new video creation tool, which allows you to create professional-quality video ads without the need for any technical expertise or editing skills. By selecting a template and adding your own images and text, the tool will produce an engaging video ad that is ready to be used for your campaign and, potentially, drive more conversions and improve the overall performance of campaigns.
Overall, these new features from Google offer advertisers more control and targeting options for Performance Max campaigns, as well as an easier way to create video ads. By using these tools effectively, advertisers can create more effective campaigns that deliver better results and drive more conversions. As always, it is important to regularly test and optimise campaigns to ensure they are delivering the best possible results.
💻 More information about new ways to multiply your results with Performance Max campaigns is available here.