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When it comes to creating effective assets for your campaigns, balancing creativity and quantity can be tricky. Fortunately, this week Google has rolled out its 'Ads Creative Studio' globally, helping advertisers to construct unique ad content from existing assets at scale.
The new platform includes features to help teams collaborate, create and customise display and video ads more effectively.
The biggest benefit of the platform is that you can now create multiple or even hundreds of versions of a single ad, customised for different audiences, locations, languages, or contexts.
As explained by Google:
“Simply tell us what element of the ad creative - like a product image, superimposed text or sound - you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match.”
It’s a useful tool, with a range of functional options to help facilitate the creative process and build your ads, so is definitely worth exploring! You can find out more about Ads Creative Studio here.