Earlier this year, Head of Instagram Adam Mosseri announced three key areas of focus for 2023:
From a marketing perspective, a key consideration is that Instagram is now trying to enhance discovery, pushing more content from people and pages you don’t follow. As a brand, your content will have more chances to show up on users’ main feed, as well as their explore page, as long as you create engaging content.
Consistency is one of the most important elements to consider in building and enhancing brand presence on Instagram. Instagram offers three notes on this:
☑️ Develop a style that remains consistent, based on colours used, settings, stickers, emoji, etc.
☑️ Establish a laydown of what you want your brand to look like on Instagram to be.
☑️ Produce high-quality creative assets with proper lighting, staging and background set up.
Another big focus on Instagram is Reels; short-form video content which could well be key to maximising your performance on Instagram this year. A great tip is to use ‘TikTok’s “Top Ads” showcase’, which enables you to search for the best-performing ads by niche or topic, to find inspiration and catch up with trends amongst your target audience.
If you’re really stuck for ideas, you can use other Reels as templates, which can provide more guidance in your creation process, based on popular Reels formats - easy!
Last but not least, keep in mind that ‘freshness’ is important within Instagram’s algorithmic approach. Simply, this means you need to post regularly, aiming to share new content at least a few times a week initially and watch out for the posting time that performs well for your content type and your brand niche.
It takes time to research, plan and experiment to maximise your performance on Instagram, but staying ahead of platform updates, taking notes from the right places and iterating on your results will surely help you get more from the app.