TikTok has added a new element to its Creative Center which highlights how common particular products are within the app, primarily based on the amount of ads posted that feature the item, along with impressions, view-through rate, comments, likes - basically every data point you could need to dig into the performance of each.
Looking at the example, “Top Products” is a new section in the Creative Center, along with top trends, best-performing ads, etc. You can filter the Top Products listing by region and product category, while you can also look at the last day, 7 days, or 30 days of data.
If you would like to take a more in-depth overview of a specific product, TikTok has set up ‘Performance analytics’ which allows you to have a closer look at CTR, CPA, impressions and more.
Within this new report, you can also see more insights into your audience, including an age bracket breakdown of who’s engaging with certain ads, along with their related interests, providing key data for your analysis and planning strategies.
If you’re looking to market your business in TikTok, it is definitely worth browsing around and seeing what you can find in your product categories. Additionally, TikTok has also added a few categories at the top of your TikTok feed. This might be helpful in catching up with what other brands in your area are up to and gaining inspiration from them.
Take it all in, compare your own campaigns and planning, take inspiration from what works, and you could be on track to improve your TikTok ads approach 👊
🎮 You can check out the new Top Products category in TikTok’s Creative Center here.