Roll on the bank holiday weekend ☀️
In the week when Birmingham's Leon 'Rocky' Edwards made UFC history, here's a round-up of everything that's important in the world of digital, plus the latest tips to style your Pinterest search strategy 🤓
😤 Instagram tests features similar to BeReal
🔎 TikTok tests a new “Nearby” feed to promote local content near you 🆕 YouTube expands access to audience behaviour insights and adds new creative tools for community posts
Pinterest is an important tool within a brand's wider social and SEO strategy, especially if you're a D2C brand heading into the peak Q4 trading period. With the Black Friday and Christmas period looming, we've compiled four key tips for nailing your Pinterest strategy ahead of Q4...
1. Pinterest is Personal
In a recent Reach3 study, 9 in 10 people on Pinterest said they use the platform for personal inspiration throughout the purchase journey, while 8 in 10 said it helps them fall in love with brands and products.
As people scroll through their feed, Pinterest learns what content they engage in and starts to personalise their experience on the platform to ensure their experience is truly on point.
Make sure you have your catalogue uploaded to the Pinterest Shop and install the Pinterest Tag to increase your organic opportunities for growth and discovery.
2. Pinterest is Different
People don’t come to Pinterest to engage with their friends, they're searching for content that is personal to their wants, needs and interests.
Don't define your Pinterest board structure with an internal view, think of it from a customer-first perspective. Use Pinterest's Trends tool to establish the search terms and trends that users are searching for and build your board structure around that. Create a base of 30 Boards with a minimum of 25 Pins per Board.
3. Show up where Pinners are Looking
Active Pinners don't always have a specific idea or product in mind - they are looking to be inspired. They use the platform as a discovery tool and are on the quest for the perfect product.
It’s important for brands to show up where shoppers are looking. Pinterest is classed as a search platform and Pin titles and Pin descriptions need to be centred around users' search behaviour to maximise presence on the platform. Ideally, create Pin descriptions with the first 50 - 60 characters packed with keywords. Don't forget to include hashtags to increase visibility and add 2 - 5 hashtags per Pin.
4. Tap into Trends and Key Moments
Get ahead of the curve and own trends before they become too mainstream. Pinners are planners and they often start their researching products three months before key sales periods, so make sure you have your 2022 Black Friday and Christmas activity live on Pinterest by October. Take a look at the key moments Pinterest's predicting for Q4.
