In the realm of global sports events, the FIFA Women’s World Cup 2023™ is setting a blazing trail, capturing the hearts of football enthusiasts worldwide. Ahead of the quarter finals this weekend, it’s not just the thrilling matches on the field that are making waves; records are being shattered in terms of ticket sales, broadcast figures, and the digital media landscape. The spectacle of excellence and accomplishment extends beyond the pitch, leaving an indelible mark on various facets of the sporting world.
Unprecedented Ticket Sales and Attendance
The tournament so far has achieved a resounding victory in the ticketing arena, with over 1,715,000 tickets sold by August 4th, surpassing pre-tournament projections. Attendances at matches have exceeded expectations, with an average of 25,476 fans gracing the 48 first-round matches, marking a remarkable 29% increase from the attendances witnessed during France 2019. The stadiums in Aotearoa New Zealand and Australia are witnessing history as they record record-breaking crowd numbers for women's football matches, reaffirming the global interest in this monumental event.
Record-Breaking Broadcast Figures and Digital Domination
Beyond the stadium, the tournament’s reach has extended to television screens and digital platforms across the globe. Broadcasting records are being shattered on a daily basis, marking a new era in women’s sports. A significant highlight includes Australia’s Matildas game against Canada, which garnered a staggering 4.71 million viewers in Australia, solidifying its position as the most-watched program on Channel Seven this year. Aotearoa New Zealand, in particular, has embraced the tournament, with around 1.88 million viewers – approximately a third of the population – tuning in to watch the matches.
In an unprecedented turn of events, Colombia’s first group match not only tripled the highest television audience from the previous FIFA Women’s World Cup but also eclipsed audiences from the FIFA World Cup Qatar 2022™, excluding the final match. Notably, China PR garnered a whopping 53.9 million viewers in a single match, setting a new global benchmark in football viewership.
The digital domain has also witnessed a seismic shift, with FIFA’s digital platforms welcoming over 22 million unique users within the first 15 days alone. This figure has already surpassed the entirety of the 2019 tournament. Such dominance in the digital landscape further underscores the tournament’s global appeal and signifies its influence on a modern, technology-driven audience.
As records shatter and cheers echo, we can’t be more thrilled to witness the FIFA Women’s World Cup 2023™ take the stage. Come on, Lionesses! ⚽🌍🏆