Sewing Street - PPC Growth
Services provided: Strategy, Paid Media, PPC and Optimisation
Brief.
Sewing Street partnered with SHC to accelerate ecommerce growth through paid media, with a particular focus on Google Ads as a core revenue driver. As a brand combining live shopping with online retail, the relationship centred on aligning media strategy with both product performance and commercial priorities, while ensuring the account structure could scale efficiently in a competitive market.
What We Did.
SHC implemented a restructured, hybrid Google Ads strategy designed to improve control, scalability, and performance.
Account restructure & strategy:
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Reorganised the account to align with product performance, value, and demand
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Segmented campaigns by product range and commercial priority to improve budget allocation and scalability
Performance Max as the foundation:
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Introduced Performance Max campaigns as the primary growth driver
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Built campaigns around product-specific groupings to maintain control while leveraging automation
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Enabled prioritisation of key product ranges while still supporting the wider catalogue
Hybrid Shopping approach:
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Launched standard Shopping campaigns alongside Performance Max
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Regained query-level control for high-value and high-volume products
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Created a balanced approach between automation and manual optimisation, improving efficiency
Creative and demand generation:
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Refined creative using a mix of product-led and in-use imagery to improve engagement
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Tested messaging to optimise conversion rates
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Introduced Demand Generation campaigns on YouTube to drive new customer acquisition
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Aligned Demand Gen with Search and Shopping to ensure awareness translated into revenue
This integrated approach allowed Sewing Street to scale effectively while maintaining control over performance.
Results.
The activity delivered significant growth across revenue, efficiency, and customer acquisition:
Performance growth:
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Revenue increased by 142% YoY
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ROAS improved by 156% YoY
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Purchases increased by 11% on consistent spend
Customer acquisition:
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New customers increased by 1,415% YoY
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Demand Generation campaigns drove further growth, with a 41% increase in new customers from Q3 to Q4 2025
Strategic impact:
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The hybrid approach successfully balanced automation with control, unlocking scalable growth
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Google Ads became a significantly more efficient and powerful revenue channel
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The introduction of Demand Generation expanded reach and introduced a sustainable pipeline of new customers
Overall, the activity transformed Sewing Street’s paid media performance, delivering substantial revenue growth while significantly improving efficiency and customer acquisition.