TikTok Creator Marketplace runs special promotion to help brands supercharge Christmas campaigns 🎁
📺 Pinterest unveils new in-stream shopping opportunity for users
🎶 Instagram offers the capacity to add music to still image posts
🎹 Youtube expand music options for Shorts clips
‘Tis the season for growing your business, and a wonderful time of year to partner with top creators on festive content!
On TikTok, creator content not only sparks discovery - it leads to purchase. According to TikTok, the platform is considered the #1 choice for product discovery and gift inspiration, and 57% of European users agreed that the platform inspired them to shop even when they weren’t planning to, making it the perfect time for businesses to collaborate with creators and spread the joy of festive content.
Tapping into trends and collaborating with creators will always help audiences discover your brand and products at the right moment, and making sure your content is keeping up with the key seasonal trends is imperative to creating cut-through and resonance this festive season. Here are a few of the trending festive themes that you should keep in mind:
Gifting Inspiration: TikTok users are searching across a wide range of categories to find inspiration for the perfect gift. Don’t forget to leverage reach by using #ChristmasWishList or #GiftTok - the two most popular hashtags used by TikTokers in the lead up to the gifting season.
TikTok Togetherness: In addition to looking for gift ideas, December is a wonderful time of year when people all over Europe look to content on the ForYou page for that warm and fuzzy festive feeling. Leaning into meaningful moments with hashtags such as #ChristmasSpirit and #ThisIsMyChristmas would be an effective way for brands to inspire the audience.
Merry Celebrations: #ChristmasMakeup, #ChristmasDIY, and even #ChristmasCookies are on-the-rise hashtags you want to keep in mind. Content ideas such as a Christmas wrapping battle, creating outfits from sale items for a ‘merry catwalk’, or ‘festive feasts in the making’ are also worth trying when partnering with creators to bring in a little festive humour.
🎁 A little something from TikTok:
To help you supercharge your Christmas campaign with TikTok creators, this year the platform is running a special promotion for businesses based in the UK, offering up to £200 in ad credits when you run holiday campaigns between November 14 and December 15, 2022. More information about T&C can be found here [LINK].
A pretty generous gift from Tiktok to kickstart your Christmas campaign and spark the festive feels!
It’s all happening on TikTok!
This week, the platform has also introduced TikTok Now as their attempt to rival BeReal, in order to ‘foster authentic and spontaneous connections on TikTok, expanding ways to entertain and be entertained with the most authentic moment sharing.’
According to TikTok, this new creation tool brings the authenticity of TikTok to a whole new creative experience that connects you with those closest to you in a fun format. Very similarly to BeReal, TikTok Now invites you and your friends to capture an in-the-moment photo or a 10-second video using your device’s front and back cameras to easily share what you’re up to.
TikTok Now can be accessed in-app in the US and may be available as a new TikTok Now app in other regions. TikTok will continue to experiment with the new feature over the coming weeks as it learns more about the TikTok community in order to enhance the user experience.