TikTok has just wrapped up its third annual ‘TikTok World’ event, and as expected, it was full of exciting announcements about product updates, ad tools, and creator options 🏷
TikTok has become a powerhouse in the social media world, with millions of active users and a highly engaged audience. As the platform continues to grow in popularity, TikTok is always looking for ways to improve the user experience and provide more value to marketers.
That’s why TikTok held its third annual ‘TikTok World’ event, where the company shared new insights into its latest product developments, ad tools, and creator options. While the event is over, you can still catch up on all the announcements through TikTok’s new ‘TikTok World Hub’ mini-site.
The TikTok World Hub is a central space for all the features showcased at the event. This mini-site includes video presentations from the event, covering everything from the latest creator tools and options, including eCommerce elements, to improving ad tools, and more. There are also links to a range of guides that can help to improve your TikTok marketing approach.
One of the most valuable additions to the hub is the two new guides TikTok has published - ‘Creative Codes’ and an explainer of TikTok creative principles.
‘Creative Codes’ is a must-read for marketers looking to maximise their TikTok content efforts, as it highlights a range of key principles and approaches that drive standout creativity in the app.
While there were no major updates announced at the TikTok World event, the insights and guidance provided by the platform can help businesses grow their TikTok presence. As TikTok continues to develop its ad tools and improve the user experience, it's important for marketers to stay up-to-date on the latest trends and best practices.
If you're marketing on TikTok, it's worth tuning into the TikTok World Hub and reading through the various guides to ensure that you're maximising your potential in the app. With the right strategy and approach, TikTok can be a highly effective platform for reaching your target audience and driving engagement.
💻 Head over to the TikTok World Hub now to get all the insights you need to help your business grow on TikTok.