Insights & trends.

We'll keep you updated on the latest innovations, trends and performance marketing-related news that really matters - we keep learning, to keep delivering better

TikTok Explores AI-Powered Chatbot 'Tako' to Enhance Content Discovery

TikTok is venturing into the realm of AI with the introduction of 'Tako,' an AI chatbot being tested among users in the Philippines....

Jun 1, 20232 min read

Introducing Pinterest's New Premiere Spotlight Ad Unit: A Game-Changer for Brands

Pinterest is launching a new ‘Premiere Spotlight’ ad unit, which would place a brands’ promotion in the prominent, top-of-screen real...

May 26, 20232 min read

Maximising Performance on Facebook: Meta Enhances Professional Dashboard with New Guides & Resources

Meta has introduced exciting updates to its Professional Dashboard, aimed at helping creators unlock their full potential on the...

May 19, 20231 min read

TikTok World Hub: Your One-Stop-Shop for TikTok Marketing Insights

TikTok has just wrapped up its third annual ‘TikTok World’ event, and as expected, it was full of exciting announcements about product...

May 12, 20232 min read

TikTok is launching a premium ad feature called ‘Pulse Premiere’

Pulse Premiere is an extension of the existing Pulse ads, which enables advertisers to place ads alongside top-performing TikTok clips...

May 5, 20232 min read

TikTok tests new generative AI profile images as it moves to align with the AI trend 🚀

ITikTok, the popular short-form video app, is testing a new generative AI tool that enables users to create their own custom AI-generated...

Apr 28, 20231 min read

Instagram is updating Reels with more TikTok-like features ⏫

Instagram has announced a slew of new features for its TikTok competitor Reels, including a new way to edit videos and find trending...

Apr 21, 20232 min read

Tiktok sister app Lemon8 is exploding in popularity despite ties to China

Lemon8 is on the rise with 650,000 U.S downloads in less than two weeks and currently ranking at No. 2 in the Apple App Store for top...

Apr 14, 20232 min read

Substack Launches Notes

The Rundown 💁‍♀️💖 It’s Barbie’s world and we’re all just living in it. Following the launch of the official trailer, social feeds were...

Apr 6, 20232 min read

Is it the end of an era for Twitter?

Is Twitter changing to a paid social channel? Twitter was once a platform renowned for authenticity, for in-the-moment sharing and live...

Mar 31, 20232 min read