Insights & trends.

We'll keep you updated on the latest innovations, trends and performance marketing-related news that really matters - we keep learning, to keep delivering better

TikTok World Hub: Your One-Stop-Shop for TikTok Marketing Insights

TikTok has just wrapped up its third annual ‘TikTok World’ event, and as expected, it was full of exciting announcements about product...

May 12, 20232 min read

TikTok is launching a premium ad feature called ‘Pulse Premiere’

Pulse Premiere is an extension of the existing Pulse ads, which enables advertisers to place ads alongside top-performing TikTok clips...

May 5, 20232 min read

TikTok tests new generative AI profile images as it moves to align with the AI trend 🚀

ITikTok, the popular short-form video app, is testing a new generative AI tool that enables users to create their own custom AI-generated...

Apr 28, 20231 min read

Instagram is updating Reels with more TikTok-like features ⏫

Instagram has announced a slew of new features for its TikTok competitor Reels, including a new way to edit videos and find trending...

Apr 21, 20232 min read

Tiktok sister app Lemon8 is exploding in popularity despite ties to China

Lemon8 is on the rise with 650,000 U.S downloads in less than two weeks and currently ranking at No. 2 in the Apple App Store for top...

Apr 14, 20232 min read

Substack Launches Notes

The Rundown 💁‍♀️💖 It’s Barbie’s world and we’re all just living in it. Following the launch of the official trailer, social feeds were...

Apr 6, 20232 min read

Is it the end of an era for Twitter?

Is Twitter changing to a paid social channel? Twitter was once a platform renowned for authenticity, for in-the-moment sharing and live...

Mar 31, 20232 min read

The UK has reportedly banned TikTok - is the clock ticking for the app?

The BBC has advised its staff to delete TikTok, the Chinese-owned social media app, over fears of data being accessed and misused by the...

Mar 24, 20232 min read

Google is rolling out generative AI elements to its suite of Workspace apps

Google Cloud CEO Thomas Kurian has announced the integration of AI into the company's products in a blog post. According to Thomas’s blog...

Mar 17, 20232 min read

Instagram expands access to its Digital Collectibles feature for creators and businesses

Back in 2022, Instagram introduced a new feature called Digital Collectibles as a way for creators and collectors to share the NFTs that...

Mar 10, 20232 min read