Insights & Trends.

We'll keep you updated on the latest innovations, trends and performance marketing-related news that really matters - we keep learning, to keep delivering better

Highlights from Pinterest Presents 2023 to keep you staying ahead in the digital marketing world

Pinterest, always at the forefront of innovation, recently hosted its annual advertising summit, Pinterest Presents, unveiling a wealth...

Sep 15, 20233 min read

Discover the best of ‘2023 Back-to-school’ marketing campaigns for your inspiration

As we find ourselves at the end of the summer break, it's time for marketers to shift gears and prepare for the back-to-school season in...

Sep 8, 20232 min read

Exploring the AR Revolution: TikTok's Effect House and the Expanding Landscape of AR/VR Innovation

In a groundbreaking stride towards augmented reality (AR) innovation, TikTok has reached a significant milestone with the official launch...

Sep 1, 20232 min read

WWC’23 by numbers: The FIFA Women’s World Cup 2023™ is breaking records

In the realm of global sports events, the FIFA Women’s World Cup 2023™ is setting a blazing trail, capturing the hearts of football...

Aug 11, 20232 min read

Google Ads Launches Performance Max For Travel Goals

Back in November 2021 Google officially launched its new campaign type to advertisers called ‘Performance Max’ following its initial...

Jul 28, 20232 min read

How is the Barbie Movie taking the digital world by storm?

Barbie is everywhere, and we're loving it! From social media to news outlets, the Barbie movie has taken centre stage, and boy, are they...

Jul 21, 20232 min read

Meta unveils future developments and exciting enhancements for Threads

Meta's Twitter clone, Threads, has garnered an impressive 106 million members, marking a significant milestone for the platform. As user...

Jul 14, 20232 min read

Our Top Social Campaigns of 2023 – Inspiration for your next success

The first six months of 2023 have been a whirlwind of change and innovation, and the marketing world is no exception. With so many new...

Jun 30, 20233 min read

TikTok introduces Interactive Add-Ons for In-Feed Ads to entice engaged viewers

TikTok is revolutionizing brand-consumer interaction with its latest feature: Interactive Add-Ons for promotions. These add-ons,...

Jun 23, 20232 min read

The evolution of AI in content creation continues - TikTok launches new AI tool ‘Script Generator'

This week, TikTok has launched ‘Script Generator’, an innovative feature housed within their Creative Center, which aims to inspire and...

Jun 16, 20232 min read